How to create your logo
By Grannys Mettle
For a businessman, image is everything. Big companies invest a
lot to have an attractive, dynamic, eye-catching image to brand
their identity. These eye-catching visuals are commonly known as
logos.
A logo is a name, symbol or trademark of a company or
organization, made up of text or symbols arranged to convey a
distinct and unique message. It leaves a greater and lengthier
impact than words alone that's why it is the simplest and most
direct way of promoting one's business. On the web, a
well-defined and thought-of logo decides whether your site is
worth browsing. It is literally the first piece of graphics that
visitors see, that's why it is important to make that moment
count.
Text or Symbol Logos
There are two types of logos: the text logos and symbol logos.
A text logo is made up of words and type fonts. Type fonts
usually come in all shapes and sizes. Different strokes make
impressions to different folks. A thick font may convey strength
and power; while a script font can say that you’re a person of
elegance and austerity. On the other hand, a slanted typeface
expresses movement and motion.
Hence, your very own company name may be created as a company
logo. Provide a type font that displays your intended qualities
and your all set.
A symbol logo uses an image or illustration to convey an actual
or abstract representation of your business. It is less direct
than text. However, because of its ambiguity, symbols often
leave an open space for a wider and much different
interpretation of what the business is about. Symbol logos may
either take on a company name, or create an entirely new
symbolic meaning.
A classic example is Nike's "swoosh" logo. People did not
originally associate it with the company. But because of its
corporate rise and ubiquitous presence, people have grown to
associate the "swoosh" to Nike. McDonald's golden arches have
also developed its own identity.
Another option is to combine text and symbols to create your
company logo. It could be a brief amount of text, or sometimes
an abbreviation. Just remember to make the two elements
compliment each other and provide the extra clarity to what your
company wants to get across its target audience.
The Color of Your Logo
Color also has a lot of impact to the overall appearance of your
logo. Colors can help you make a positive image or convey a
wrong perception. They do influence your audience, and before a
visitor would ever read your content, color would be the primary
element that would attract him/her to your logo.
There are many choices to consider when deciding on the
corporate logo that best exemplifies your image. However, you
should also bear in mind that your logo is not only for you but
also for your target audience. How your audience will perceive
your logo is more important.
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