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Ringtone Industry Cashes In With The Teen Market
The ringtone industry is striking a popular cord with the
teenage market. This group, mostly 13 to 24-year-olds,
likes to purchase their favorite tune or sound without
paying the high price for a CD. This segment isn't afraid
to drop lots of discretionary income to download monophonic
or polyphonic sounds, which makes the ringtone industry very
happy.
According to RealityTVWorld.com, today's teens are willing
to substitute cell phone minutes for the latest ringtone.
This behavior places this age group in the largest
population of ringtone purchasers. Since over 40% of cell
phone users fall into this group and have disposable income,
the ringtone industry is making the most of this
opportunity. The market is so large among this young
population that, according to a study by Wireless World
Forum, young people are spending eight times more on mobile
phones than music. Currently, trends in the U.K. show that
the ringtone market holds 10% of the total music market.
This population's buying power is equally impressive in the
United States where teenagers spend nearly as much on
ringtones as on text messaging. The sale of ringtones
worldwide adds up to $3.5 billion, according to IT Facts
online (http://www.itfacts.biz).
The music industry isn't joyful about ringtones taking over
the CD market sales-wise; the industry wants you to buy
expensive CD before a cheap ringtone. Publishers or
songwriters are still getting a royalty, but at a lesser
percentage. Experts predict the mobile phone and ringtone
industry to dip even farther into the music industry.
Marriages of technology like iPods, which can hold more
ringtones with longer versions and play with the clarity of
a DVD, are expecting to enter the market soon.
While teenagers continue to enjoy downloading their favorite
tunes off online sites or through their mobile phone, many
ringtones are being handed out as freebees from their phone
service. Neither do most teenagers mind exchanging their
minutes for ringtones. Ringtones come in various sounds.
Some sounds are full versions with or without tunes. Others
are purely acoustic or synthesized versions of familiar
tunes. A few are unique sounds all their own. Since only
the latest technology mobile phones can handle the most
recent ringtones, many teenagers are upgrading their phones
to get this technology. If you want to know what the latest
popular ringtones are among this group, you just have to
check the top 10 music hits on the radio. However, remix
sounds and original sounds are starting to make headway.
This age group will probably dominate the ringtone industry
for some time to come. However, a new market of untapped
but upcoming whiz kids (age 7 to 12) is anticipated to be
targeted by some ringtone and cell phone suppliers. You can
download some of the top ringtones at places like your phone
service provider like Verizon Ringtones
(http://www.3gUpload.com), Xingtone
(http://www.xingtone.com), or Jamster
(http://www.jamster.co.uk).
Copyright 2005 Samuel Mitone. All rights reserved.
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Samuel Mitone is the webmaster and operator of Fever
Ringtones,Inc
a premier resource for all the latest ringtones on the web.
For further information please visit his archive of articles:
http://www.feveringtones.com
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